SurviveAndConquerOnline.com | HowToSurviveAndConquer.com
TinkBoordDill.com | MarketingEdgeForYarnAndThread.com

About Tink Boord-Dill

As the current economic climate gets more challenging, Tink is now bringing her Internet expertise closer to home -- offering consulting, coaching, and education to Business Owners in Central Kentucky.

Guided by the principle *What Would I tell Lisa* (click HERE for more information)  she offers a unique perspective for small businesses --  presenting them with the information, resources, and options that allow them to CONTROL and PROTECT their own businesses!

Marketing her business (and herself) online, since 1998, Tink Boord-Dill's experiences on the Internet lead her to helping Needlework and Quilting professionals.

She has brought her gift for No Geek Speak, and No Tech Talk to her trade show classes, online workshops, and her columns in American Quilt Retailer.

Considered THE Internet expert in the Needlework Industry, she offers many eagerly attended classes. In January 2008, she taught 5 different classes and in June 2008, she added three NEW classes, teaching 7 different topics.

To see a partial list of classes that Tink has taught, please continue to the end of this page!

While working with all of the talented business folks at TNNA, Tink realized that there is a universal need to help independent business people in all niches and industries bring their Offline Businesses Online.

To answer that need, she created the web site SurviveAndConquerOnline.com, and the blogs  HowToSurviveandConquer.com and TinkBoordDill.com. Her latest project is THIS Resource Membership site, SurviveAndConquerCoaching.com.

Her Survival Guides, Cheat Sheets, Short Reports, tutorials, ecourses, and other resources are based on what her business clients need and want.

She passionately believes that the Internet is the key to survival for many small, independent businesses, and that for once, the little guys have the edge over larger companies!

Valuable information resources from Tink:

Disaster-proof Your Online Business

Putting Your Offline Business Online, Step By Step

Choosing Shopping Cart Software

Search, Search Engines, and Statistics

Email Marketing the RIGHT Way!

There are many more products in the pipeline, so check out her web site,

http://SurviveAndConquerOnline.com

 

Some classes Tink has taught:

TB216-A Step By Step Guide To Creating Your First Web Site
Thursday, June 5, 2008 · Noon - 3:00 PM

This is a step-by-step guide to getting a shop online. It discusses the 4 types of Web sites and what is involved with each. It explains what steps YOU need to do and which you can delegate. It identifies the Web site elements that are needed to reach BOTH important online audiences. NOTE - This is a NOT a course on how to put up a Blog! For Blogs, see Tink’s other class- Blogging to Success, Step by Step Class is based on a more detailed eBook written by Tink Boord-Dill. A digital copy is provided in the class materials.

TB311-Preparing Products for Presentation in the Web
Thursday, June 5, 2008 · 3:30 PM - 6:30 PM

Product presentation is a key element in the success of any online shop. For example, slow loading pictures can cause more harm than good. Tink explains how to write product descriptions to appeal to both shoppers and search engines, how to prepare photos for the Web and what software to use. She also explains how to put systems into place to keep track of the myriad of details involved. This is a MUST have for any shop owner and materials are provided for employee implementation.

FB120-Email Marketing the RIGHT Way
Friday, June 6, 2008 · 8:00 AM - 11:00 AM

Email marketing is an incredibly efficient and cost effective marketing tool if done correctly, BUT it requires a different mindset and different set of tools than snail mail marketing does. This class explains how to build an email list that will last for years and how to remain compliant with the SPAM laws. We will also be discussing innovative and effective ways to use email marketing and move your business into PROACTIVE mode! This class will provide you with the tools, methods and strategies to make your email an effective part of your business!

FB210-Blogging To Success, Step By Step
Friday, June 6, 2008 · 2:00 PM - 5:00 PM

Blogging is an effective internet tool, especially for needlework! This class covers: 1) Why a blog is such an important piece of the online marketing puzzle. 2) The step by step of how to do it whether doing it yourself or having someone do it for you. 3) Information on having a custom blog designed or modifying an existing theme. 4) A guide to the must have software. 5) Sources for everything to do it yourself or have it done for you. 6) Tips, tweaks and tricks to using your blog for maximum effect!

SB119-Email Marketing Part 2
Saturday, June 7, 2008 · 8:00 AM - 10:00 AM

This course covers the nitty gritty of using Email Marketing in a proactive way. It offers templates, examples, and Autoresponder Service features to promote offline businesses online. Email Marketing the RIGHT Way class is a Prerequisite.

NB119-Web 2.0 - What It Is and Why We Should Be “Dancin’ in the Streets!”
Sunday, June 8, 2008 · 8:00 AM - 10:00 AM

Web 2.0 has arrived, and it is promising to provide methods, tools and strategies to make independent retailers even more competitive. Web 2.0 is both a new mindset and a plethora of options and tools! Unfortunately, it is providing us with so many options it is easy to waste time, spin wheels or just walk away in frustration. Tink is here to explain what is involved in Web 2.0 and how to decide where to put your time and energy into using this powerful tool to promote your business.

MB113-The Issues Involved in Choosing Shopping Cart Software
Monday, June 9, 2008 · 8:00 AM - 10:00 AM

This course is designed to explain in broad terms how shopping cart software works and what is needed to implement it on a Web site. The issues of inventory keeping, payment options and shipping issues are also discussed. The purpose of this course is to provide the structure for each retailer to choose the shopping cart software that is best for their shop. Note - This class is based on a more detailed eBook written by Tink Boord-Dill. A digital copy of the complete eBook is provided in the class materials.

NOTE: One of my January class members emailed me about this class and said:

*quote*

I took your class about software for shopping carts at TNNA in Long Beach. I’m well on my way with the shopping cart. Loved your class, by the way. It was like taking a college class in 3 hrs. You rock. You’re so full of it!

*end quote*