Recent announcements about FB's upcoming affiliation with BING the Search Engine, and the upcoming feature allowing the tagging of PRODUCTS have made it obvious that ANY business now MUST HAVE a Facebook presence.

Here are some of the ways that Facebook can be utilized by any business, no matter how small

Probably few offline business owners would want to use their Facebook Fan Page to make money other than thru their own businesses. However, I know that many of us have pokers in a variety of fires, so I decided to include this Cheat Sheet, on the off chance it may give you ideas about alternative monetization....

For newly-established Facebook fan pages, the primary focus is attracting new followers and spreading the word about a product or service. Facebook marketing experts know the secret tricks for getting Facebook fans, and knowing these trade secrets can help a fan base to grow rapidly in no time at all.

Facebook fan pages are nothing without the fans, and attracting fans to a brand new fan page must be done quickly in order to spread the buzz about a product or service on the world's largest social network.

Owners of businesses large and small know the value of social media and the recent explosion of Facebook fan pages attests to its proven success. Creating a fan page is the first step in making the most of social media, but maximizing this online networking tool puts social media to work in powerful ways.

When the demands of running a business require the majority of your time, attention and finances, social media networking may fall to the bottom of the 'to-do' list. Perhaps you have realized the need for a Facebook fan page in addition to your company website, but neglect its maintenance and only check in occasionally to read fan posts and monitor page activity?

Facebook Mobile is one of the fastest growing aspects of the world's largest social network, and business owners are quickly realizing the incredible opportunities for low-cost, effective marketing that Facebook's mobile features offer. With nearly 200 million Facebook users accessing Facebook from their mobile phones, Facebook mobile marketing is hot!

As you may have noticed, today's mobile phone users rely on their cell phones as their primary connection to the world for personal and business use. In fact, many cell phone users are ditching their old-fashioned land lines and using their cell phones for all of their communication, including accessing the internet and popular online social networks like Facebook.

Facebook advertising is revolutionizing the world of online marketing. With its low cost opportunities to target specific audiences with relevant advertising techniques, the Facebook advertising platform is exploding in popularity. Even the smallest marketing budgets can take advantage of this unique and highly-effective form of advertising and reap the benefits.

If you rely on Google's search engine results to drive traffic to your site, then you should consider also using Google's video platform to host your mobile content videos.

Google is responsible for 64% of search results across the web so using Google's video platform along with everything else Google has to offer can only increase your search engine results.

Using Google to host your videos may get you more visitors because you can set up a channel just for business videos. A Google Video channel has the advantage of being secure and private and accessible anywhere, as well as permitting access by many different types of operating systems.

We all know that video content is big on the Internet and, surprisingly enough, that is no different for mobile content.

Cell phone companies cannot move fast enough making sure that video is viewable on their devices with larger screens, super high resolution, and the space to allow for clean, clear, and even streaming viewing of video. Apps to allow mobile users to view various kinds of content are being created every day.

If your blog or website is engaged with education of your market, and your target market uses mobile devices, video content is a great way to educate your potential clients.

When thinking of the best time of day or day of the week to send out eNewsletters, and email messages, we try to choose times when we think we have the best chance that the message will be opened and read.

We try to guess when our potential client is most likely at the computer checking email, and that is not always easy. Everyone is so busy, and so many of us are out and about, not staying on one place and sitting at our computers all day long.

The increase of Internet access via smart phone technology has increased exponentially over the last two years and this is something all business owners need to take into consideration when planning their content marketing strategy.

It may be time to incorporate mobile marketing into your planning.

If you're not convinced yet, consider the fact that mobile content marketing may offer you far more control over when and how your clients receive messages.

Brand Awareness is always an ongoing chore, for any business, offline or online.

Mobil Marketing can help with this in a number of ways.

Using a branded *APP* (application) to promote your brand and business in one method.

It insures that your brand and business are always with your potential or current clients.

Don't panic here... there are several ways to accomplish this.

Offline business are slowly learning that online, content is king.

The days of two word product descriptions are over, thank goodness. If you are selling a product, you need to give a detailed description, and if you are smart, you will also include detailed instructions on its use!

This is the Information Age and the way to get Google love is offer original, useful information.

Now, with the growing use of mobile computing devices, we have another way to market our content. Provide your website's information in a format that is readily accessible to mobile devices.

Mary Meeker, the "Queen of the Internet", states that adoption of mobile devices accessing the Internet is taking place at a higher rate than "fixed Internet devices" and will continue to do so until 2014 at which time it will be more popular than accessing the net from our P.C.'s.

This trend is very important for anyone with an online business presence.

Mobile content marketing must be part of your marketing mix in order to sustain the momentum that you have gained as well as to attract new customers.

This article, because of its nature, is VERY Geek Speak, and for that I apologize. At the same time, it doesn't lend itself to plain English, due to the nature of the information. I am including it in this topic, because it is important that you be aware that these issues exist and have an idea of what is involved and where to go for more information.

If you have a blog or if you are using the blogging platform, WordPress, for a regular site, don't assume it will translate perfectly into a mobile accessible website.

Chances are, your site has at least 2 columns, runs ads and graphics, and is set for a screen width that is 760 pixels or more wide. I usually design my WordPress sites with a width of 960, so this is an issue for me...

Besides, even if it was able to load in and emerge with a readable format, you need to remember that many people are paying heavily for each megabyte downloaded on their mobiles (not to mention for the time)... and they're not going to wait twenty minutes for all your graphics and plug-ins to load.

With new technological modes of communication, there are bound to be glitches, problems and drawbacks. The mobile web is no exception.

If you are focused on branding your business, remember that your mobile website can help - or hurt - this process.

Just as Twitter is a micro-blog version of regular blogs, allowing only "posts" of 140 characters and stripped down to the bare minimum, mobile websites are stripped down versions of *primary* websites, showing only the most important information.

While your offline business may not need a Mobile version just yet, that day is coming. To that end, here are 6 examples of effective mobile websites, for you to visit and consider...

The best way to accomplish this is to set up redirects, so that whenever a user is detected on a mobile, it goes straight to the mobile version of your site.

There are several ways to do this, all based on detecting browser screen size.

Social Media Ads can be effective for any business, if they are applied to the RIGHT venue AND if they match the culture of that venue.

This Cheat Sheet offers suggestions for identifying the right Social Media options for your customer.