Your web site needs a domain name. The Domain Name is the name after the www in a web address.
My main site is: http://www.SurviveAndConquerOnline.com but the actual domain name is: SurviveAndConquerOnline.com
The .com is an important part of the domain name, by the way. In other words, www.anywebsite.com and www.anywebsite.net are two different domain names, with the difference being .com and .net.
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September 2010 -Preparing Product DESCRIPTIONS for Presentation on the Web!
October 2010 - Preparing Product IMAGES for Presentation on the Web!
FYI - Both months cover the SEO (Search Engine Optimization) issues involved!