Local SEO and Local Search are two sides of a coin that can be very valuable for Offline Business.
All too often, because so many of the pundits writing about the Internet are involved ONLY in Online business, the nuances of Local and Offline are missed!
Let’s start simple…
What are Local Search and Local SEO?
Local Search and Local SEO are simply the search results and the attendant SEO that are directed at specific geographical locations.
Now, wait a minute before you take this too literally! On the face of it, Local Search and Local SEO would seem to involve focusing on your town or city… right?
Well, take a look at these three examples…
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