This first part of this discussion began in CORE Cheat Sheet – What are Local Search and Local SEO? – Part 1.

The definition given was:

Local Search and Local SEO are simply the search results and the attendant SEO that are directed at specific geographical locations.

If you remember, the key word in that definition was SPECIFIC, rather than LOCAL. Please take a moment to review Part 1, because the distinction between SPECIFIC and LOCAL is crucial!

In the case of Offline businesses, Local Search and SEO refer to geographical areas, but it is vitally important that the scope of those geographic boundaries be defined by the nature of the specific business, not by City and State Lines or zip codes!   

Now, in Part 2, we are going to discuss some specific SEO Strategies for *Local Search*

Local Search and Local SEO Strategies

SEO consists of both behind the scenes Code Strategy and Content Strategy.

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