EXCERPT
The Internet offers small businesses numerous opportunities for exposure. Local Portals and Local Directories (Portals/Directories), are an excellent example of both free and paid marketing options on the web… and like any marketing venue, it pays to do your homework!
What is a Local Portal or Local Directory?
At this point on the internet, there are both *portals* and *directories*. Differences between the two are acknowledged, for the most part, but the exact nature of those differences can be pretty fuzzy! The opportunities you are offered may be one or the other or a hybrid of some sort. Actually identifying which is which is far less important that being able to maximize any site’s effectiveness for YOUR business.
“A web portal is a site that provides a single function via a web page or site. Web portals often function as a point of access to information”
“A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links.
A web directory is not a search engine, and does not display lists of web pages based on keywords, instead it lists web sites by category and subcategory. The categorization is usually based on the whole web site, rather than one page or a set of keywords, and sites are often limited to inclusion in only few categories. Web directories often allow site owners to directly submit their site for inclusion, and have editors review submissions for fitness.”
Currently, we are seeing local sites that combine any combination of Portal and/or Directory functions. For our purposes, acknowledging the differences isn’t particularly important. Our focus is to identify what options these local sites may offer Offline businesses and then utilize those to the fullest!
NOTE: While I used the term *Local* throughout this report, the Portals/Directories may be limited to a geographic area or may be focused on an industry, related to a specific wholesale company or brand, or be organized on some other basis.
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