EXCERPT
One of the biggest traps to taking an Offline business Online, is assuming that Online is just like Offline, except that it is on the Internet. In fact, there are MANY important and crucial differences, including (but not limited to) how people interact online, what makes an Online business different from its competitors, and how customers and clients find an Online business.
There is a simple solution to avoiding this pitfall – remind yourself that the REAL world (Offline) and the VIRTUAL world (Online) are different universes. Approach putting an Offline business Online as if you were opening a branch office in another country – or maybe more accurately – in another world.
Yes, there are many similarities, but the danger lies in focusing on the similarities and not understanding the importance of identifying and acting on the differences.
Let us take some time here to learn the lay of the land in this new world.
Survival Tip From Tink
If you have an Offline Retail Business and you are planning on having an Online Retail website, you need to understand that Marketing Online is a lot more complicated than throwing product on a website and then filling orders.
For a comprehensive look at Online Retail, check out my Survival Course: Strategies for Retail Success, available HERE in Academy-BASIC.
Understanding the World of the Internet
As you may have noticed, we are now in the Information Age and the Internet is one of the biggest information juggernauts around.
For Offline businesses starting to go Online, a combination of providing information and building relationships provides an incredible variety of new marketing opportunities… but there also needs to be a shift in thinking.
In the past, relationships were dependent on geography, with people developing close ties to the folks they came into physical contact with on a daily basis… something which you all see in your Offline businesses!
On the Internet, relationships are based around mutual interests and needs… think millions of tiny villages based on hobbies, sports, habits, and most especially, problems!
The *Experts* predicted that we would become alienated beings, with little interaction or personal connectedness among those Online. Amazingly enough, this is far from true. Just the opposite — the Internet has become a Personality driven communications medium. It is all about building relationships.
In the Online world, successful businesses are built on the foundation of service, rather than sales. There is so much competition, you can rarely compete effectively, based on price alone, so you need to provide valuable information, make products easy to buy, and build relationships. Fortunately, the Internet offers a myriad of ways to accomplish these goals… if you are willing to think outside of the box!
One of the first questions to ask yourself:
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