Web Site Stats are an Important Piece of the Online Success Puzzle
The resources offered here are all related to Web Site Statistics.
Without watching and tracking your web site statistics, you are flying blind. You may know what your sales are, but you won’t know how many sales were lost, what is working, or what isn’t working!
CHEAT SHEET – Is Your Website’s Home Page Really the Entrance to Your Site?
A common assumption many business owners make is that everybody coming to their web site enters the web site on the Home page.
After all, in a brick and mortar, everyone enters thru the shop’s main door. Right?
Unfortunately, this is one of many important differences between offline and online.
The reality is that in many instances, few web site visitors enter by way of the home page. Many enter by clicking on the results pages displayed by search engines such as Google, Bing, and Yahoo.
As a business owner, this can be a dangerous assumption.
This Cheat Sheet offers THREE important points that YOU need to know about your web site traffic and where they are entering your web site!
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CHEAT SHEET – Keyphrases – Do you know which of them are bringing web site visitors?
Keywords and Keyphrases – especially Keyphrases – are an extremely part of creating an effective web site.
The nitty-gritty here is that if you don’t know which Keyphrases folks are using to get to your web site, you don’t know what keyphrases you may be missing or which ones you should be expanding.
Amazingly enough, there is an easy way to find out which Keyphrases folks are using to get to your web site.
This Cheat Sheets offers a Three Step Process to understanding and evaluating your web sites Keyphrases.
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CHEAT SHEET – Web Site Statistics – Teach Yourself How to Read Them
Web site statistics are something that EVERY business owner should be checking at least once a week and preferably more often.
In spite of this, I’ve worked with a frightening number of offline business owners — with web sites — who don’t even know how to access their web site’s statistics.
I ask them about their site stats and their eyes glaze over or roll up into their heads… bless their hearts.
I know that they know, in detail, who comes into their offline businesses, where their referrals are coming from, what folks are looking at in their brick and mortar.
Needless to say, this information about their online business would be equally valuable, if they would take the time to understand it.
So, for any of your who don’t know and who might be reading this, this Cheat Sheet is a step by step strategy to take control! 
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CHEAT SHEET – Add Google Analytics to your Web Statistics Arsenal
Different web statistics programs track different information.
Most web hosting companies provide statistics of some type. Sometimes however, a web site owner may want additional information about a web site or certain of its pages.
Page Tagging Statistics are an excellent example of this option. Google Analytics is probably the premier example of Page Tagging Statistics currently available.
This Cheat Sheet explains the statistical information for a website that is now provided by Google Analytics!
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SHORT REPORT – How to Use Google Analytics to Understand Your Website Traffic
Here is a Step By Step Guide to using and understanding Google Analytics.
If you need to create a Google Analytics account, there is a Bonus Tutorial at the end of the Short Report
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